Helpful Advice on Opening Your Coffee Shop
We offer own brand packaging, white label options using our proven blends and coffee knowledge!
The Best Packaging Design Ideas For Your Coffee Business Is Easier Than You Think.
When you have a coffee business, every sale is important. Make your packaging work to build your brand reputation, protect your products and encourage repeat sales. Packaging is a great way to make your products stand out from the crowd.
Types of standard packaging we offer for coffee:
Packaging might not have been the first thing that popped into your mind when you set up your coffee business, but it can become an essential part of your branding and marketing.
Consider what style of pouch you want to use, and which type will best represent your brand.
What Makes Good Packaging Design?
- Think about the last purchase you made. What attracted you to that product or brand?
- Did you notice how much you were influenced by the design of the packaging?
- It’s likely that you were attracted to the design of the packaging and because you liked that brand or product.
- We can help with a well-designed package that will stand out from the crowd and delight the consumer, creating a memorable first impression of your brand.
- Clever designs should showcase your product perfectly, and creative ideas give you the edge over your competition.
Colour
Colour is a powerful marketing tool that can impact the perception of your brand and influence a consumer’s decision to make a purchase. Colour psychology can be important when choosing colours for your packaging. Ultimately you want to choose colours that resonate with the tone and image that your brand creates.
You also want to make sure that your product stands out (that doesn’t necessarily mean using bright colours) and that any text or important information can be easily seen.
Branding
It can be easy to leave packaging as an afterthought, but it is an extension of your brand. Ensure that you use your brand colours, font and tone of voice for brand consistency. Also remember that if someone purchases your product, the product packaging may be seen by others.
This makes it a great, but often overlooked marketing tool!
Copy
We’ve briefly mentioned tone of voice already but think about what copy you want to include on your packaging. You may need to include instructions, care guidance, and contact details. You may even want to include a little bit of your brand story or extra information about the product.
Now you know what makes for good packaging design, how can you put those things into practice when designing your own packaging?
Represent Your Brand
If you’ve started a boutique coffee business, you will already know how important branding is. Not creating consistent branding for both your business and product packaging is a wasted opportunity. Make sure that a customer of your product knows exactly who you are and what your brand values are from your packaged coffee.
Boost Your Eco Credentials
Sustainable packaging is growing in popularity with businesses looking to become more ecofriendly. Many consumers now expect brands to package their products in materials that are environmentally friendly and recyclable. This is something to consider when deciding on which packaging type you are going to use.
We use LPDE plastic packaging as standard.
Regardless of what you read; this is the most environmentally friendly packaging based on scientifically proven LCA’s. (Life Cycle Assessments)
Left over coffee bags with the LDPE logo can be recycled at local retailers like Tesco’s. James spent 20 years working in the packaging industry and is more than open to discuss all the pros and cons of selecting the right format and design with you.
Coffee Packaging Design on a Budget
Great packaging doesn’t have to cost the earth and keeping costs down is essential for any coffee business. This is why at Gower Coffee we invested in simple but effective designs in off the shelf and readymade formats. Check out our own brand packaging designs and incorporate them into your thinking.
For more information please contact Marcus on James through our contact form.
